Illustration
Rashool Ahmadi
Creative Direction
Mark Rogerson
3D & Motion Graphics
Estefania Alonso Estevez
Software
Adobe Photoshop
Adobe Illustrator
Cinema 4D
Adobe After Effects
Render
Redshift
Sound Design
Luke Plunkett
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Step into the vibrant world of Monopoly Casino Spain, where the game board transforms into a bustling city, and every roll of the dice unfolds a new adventure. This campaign, launched in 2020, set out with a vision—to create a city that springs to life from the Monopoly board. However, as the project evolved, the focus shifted to the captivating signs that define the cityscape. The campaign became more than just a pop-up concept; it became a dynamic exploration of city lights, beam movements, and pulsating energy.

The result was a visual feast loved by players. So much so that Hasbro extended the collaboration with Gamesys to create a TV advert, broadening the reach beyond traditional television to platforms like YouTube and onsite promotions.
Monopoly Casino Spain is a city of excitement, and this campaign aimed to encapsulate that vibrancy. From the initial vision of a city emerging from the game board to the dynamic exploration of signs and lights, the project unfolded like a thrilling dice roll. The success of the campaign and its extension into TV and digital platforms showcased the enduring appeal of bringing the Monopoly world to life.



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