The journey began with a storyboard, a roadmap to visualize the thunderous potential of Powerbolts. The first step was bringing the Mini and Maxi Balls into the 3D realm, seamlessly integrating them into the brand's logo.
With the Mini and Maxi Balls and thunder icons in play, the canvas was set. Given the Bingo game context, the addition of a bingo ball was a natural choice. The challenge was not just visualizing but infusing dynamism. Enter smoke, particles, and radiant rays, all orchestrated with the finesse of X-Particles.
This wasn't just about explaining; it was about immersing the audience in the thunderous experience of what Powerbolts could offer. The visual journey extended beyond the video. Static promotions and video tiles became additional canvases to showcase the Powerbolts brand. Each static image and tile echoed the energy of the feature, creating a cohesive brand narrative.